The creation of an online store became an obligation and not an option for some types of companies because electronic commerce has many benefits for all the actors that participate in it: companies, consumers, and society.
The main benefits of electronic commerce are:
- Benefits For Companies Of Having An Online Store
- Global reach: e-commerce allows the elimination of geographic borders at low cost and quickly.
- Personalization: Personalization of customer treatment is accomplished quickly and efficiently.
- Innovation: e-commerce facilitates customer knowledge and innovations like the use of a vanilla gift balance in the organization.
- Product testing: new products can be tested through campaigns or surveys, reaching a huge number of potential customers and at very low costs.
- Low communication costs: companies using the Internet as a communication channel manage to lower their costs significantly.
- Efficiency in purchases: significant efficiencies are achieved in the purchasing processes of companies when using the Internet.
- Benefits For Consumers Of Electronic Commerce
- Ubiquity: the client can be located anywhere with Internet access and can carry out the transaction.
- Personalized Products: Personalization of products or services is very common on e-commerce sites.
- Products or services at the best price: consumers can compare prices of products or services to buy the one that suits them best.
- Immediate shipping: digital products are delivered immediately.
- Available information: the customer has a lot of information at his disposal of the products and services that he is interested in buying.
- Benefits For The E-Commerce Society
- Decrease pollution: e-commerce prevents consumers from moving to physical stores, thus reducing traffic and pollution.
- Increase coverage: virtual services allow more services to reach poor people.
- Improved standard of living: the purchase of products and services at a lower price generates a better standard of living for people.
- Increase access: it allows people in rural areas to have access to products that are not available in their geographical location.
